hopscotch-blog

Get the jump.
Stories from the studio
to help you get the
jump on business
branding + design.

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What is a brand? It’s not your logo

January 16, 2019

It is a common misconception that your brand is simply your logo, especially for those just starting their journey into biz-life. A logo certainly helps to create a visual reference for your brand, along with consistent fonts, colour palette, imagery, … Read more

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Hopscotch Blog Core Branding Images

Why you need core branding images

February 6, 2019

Stock images are incredibly useful to set the tone of your branding imagery. Take it from me, you should have a set of core branding images. They add depth to your branding identity by: creating a mood describing your vibe … Read more

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How do I choose stock images for my brand?

How to choose stock images for your brand

February 13, 2019

There’s no disputing that if you choose stock images strategically, they can be a useful tool to send clear messages and enhance the tone of your brand. But how do you choose stock images for your brand, specifically? First things … Read more

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Choose the right logo for your brand

How do I choose the right logo?

February 20, 2019

So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friends… Logotypes, logos, alternate logos, sub-logos, … Read more

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