Get the jump.
Stories from the studio
to help you get the
jump on business
branding + design.

What is a brand? It's not your logo!

What is a brand? It’s not your logo

January 16, 2019

It is a common misconception that your brand is simply your logo, especially for those just starting their journey into biz-life. A logo certainly helps to create a visual reference for your brand, along with consistent fonts, colour palette, imagery, … Read more

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What are core branding images?

Why you need core branding images

February 6, 2019

Stock images are incredibly useful to set the tone of your branding imagery. Take it from me, you should have a set of core branding images. They add depth to your branding identity by: creating a mood describing your vibe … Read more

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How to choose stock images for your brand

February 13, 2019

There’s no disputing that if you choose stock images strategically, they can be a useful tool to send clear messages and enhance the tone of your brand. But how do you choose stock images for your brand, specifically? First things … Read more

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Choose the right logo for your brand

How do I choose the right logo?

February 20, 2019

So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friends… Logotypes, logos, alternate logos, sub-logos, … Read more

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How to find your perfect logo designer

Find your perfect logo designer

March 6, 2019

Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!). Recently I shared a conversation I’d had with a lady who had had her logo stolen … Read more

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Three easy ways to instil trust in your brand.

Three easy ways to instil trust in your brand

March 28, 2019

Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual … Read more

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Finding the perfect business name

April 10, 2019

Welcome to the debut of my ongoing blog series featuring biz-ladies who will be sharing their insightful tips around branding, nurturing your business and biz-Mum life. To kick off this monthly series, allow me to introduce you to Phillippa Farah from … Read more

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