Adelaide Ladies Connect Logo

CLIENT:
ADELAIDE LADIES CONNECT

PROJECT: BRANDING IDENTITY

  • Logo design
  • Illustrated branding elements
  • Imagery selection
  • Font recommendations
  • • Comprehensive colour palette
  • Facebook group and page covers
  • Illustrated icons
  •  Social media templates

The Adelaide Ladies Connect branding identity is based on the keywords: connection, support, nurturing, welcoming and safe.

The look and feel of this feminine branding identity is intended to appeal to a 30-something Mum who runs a business from home. She’s looking for genuine connections, child-friendly networking opportunities and business growth.

The hand illustrated coffee, wine and child-friendly icons can be used for different events as watermarks or ‘stamps’ to identify the ALC brand and support the logo.

The ALC logo is based on the concept of a coffee cup, symbolising connection, conversation, interaction and warmth (and of course ALC’s iconic coffee catch-ups which started it all). The two leaf shapes connecting represent growth and nurturing, with a blossoming flower. The negative space created by these leaf shapes (an upside down triangle) is symbolic of the chalice, which is the ancient symbol for female.

Adelaide Ladies Connect Facebook Page
Adelaide Ladies Connect Facebook Group
Adelaide Ladies Connect Icons
Hopscotch-paintbrush