Gracious Goodness Essentials Logo

CLIENT:
GRACIOUS GOODNESS ESSENTIALS

PROJECT: BRANDING IDENTITY

  • Logo design
  • Sub-logo design
  • Imagery selection
  • Font recommendations
  • • Comprehensive colour palette
  • Facebook cover
  • Business card
  • Email signature

Goodness Gracious Essentials is the biz-baby of Sandra Jones, a Wellness Advocate, Essential Oils Educator, Lifestyle and Business Coach. She is passionate about finding natural options to optimise health and wellbeing that are backed by science and evidence based practice.

The branding identity is based on confidence and trust, evoking warmth and familiarity with a feminine, modern country vibe.

The logo design is hand illustrated using lavender and eucalyptus as the main features. Lavender is traditionally used for calm and relaxation, which is translated through the branding identity. Eucalyptus is iconically Australian, reiterating the country feel.

Gracious Goodness Essentials Business Cards
Gracious Goodness Essentials Email Newsletter
Gracious Goodness Essentials Facebook Page
Hopscotch-paintbrush