Kid Proof Food logo

CLIENT: KID PROOF FOOD

PROJECT: BRANDING IDENTITY

  • Logo design
  • Sub-logo design
  • Illustrated branding elements
  • Imagery selection
  • Font recommendations
  • • Comprehensive colour palette
  • Facebook cover
  •  Promo card
  • Email signature
  • Email newsletter template
  •  Social media templates

The branding identity of Kid Proof Food was created to highlight the keywords: confident, comforting, trustworthy, supportive and genuine.

Kid Proof Food is geared towards a (time-poor!) mum whose child has recently been diagnosed with a food allergy. She is looking for one reliable resource that she can trust to guide her towards a happy and relaxed lifestyle that incorporates safe, home-cooked food for her family.

With a focus on happy, healthy children and wholesome foods, the soft colour palette and textures evoke a relaxed, traditional and confident feel. The repeating modern-style burlap pattern is intended to be used as a supportive branding element, with the effect of softening flat colours and straight lines to create a feeling of homeliness and comfort.

The custom illustrated branding elements of a pear, apple and carrot (chosen strategically for their low allergenic qualities) were created to be used intermittently to add depth to the visual brand while supporting the logo.

Kid Proof Food Fruit
Kid Proof Food postcards
Kid Proof Food Facebook Page
Kid Proof Food Logo Paper Mockup
Kid Proof Food Email Newsletter
Kid Proof Food Instagram
Hopscotch-paintbrush